- It is 40% more effective for gaining new customers than social media.
- It lets you market to a target audience.
- It saves time and money.
- It allows you to offer other products or services to customers who have purchased from you before.
- It allows you to track your efforts so that you can improve your results.
Email Marketing Automation
The first thing you will want to do with your email marketing campaign is to automate your efforts. Look at the successful online marketers and you will see that they all have an automated email campaign.
Automating your email is done with an autoresponder. It lets you automate repetitive tasks. There are many autoresponders you can choose from GetResponse, MailChimp, and Aweber to name a few. I use Aweber.
You set up rules based on actions done by your subscribers. This allows you to give a more personal experience.
- You can set rules to send a welcome message when someone signs up for your email list.
- Set up a rule to follow up after a customer buys a product. Sending them information on other products they may be interested in.
- Set up an email series to be delivered over time.
You can build upon your email marketing campaigns after you get started.
Building A List
To get started building a list place an opt-in form on your website. Ask visitors to subscribe. Use social sharing buttons. Use an email sharing button on your messages. Ask people to share your message on their social network.
When building your list you will want to keep up to date information about your customers. This will improve your email marketing outcomes. Surveying customers is one way to make sure you give your contacts what they want.
When writing emails you should make sure that all the sections flow together. Let’s look at the parts of an email marketing message.
- Subject Line
The subject line is the first thing the reader sees. It can determine if your email gets opened. Test them to find out what works best for your audience.
- The salutation
The salutation opens the email. It sets the stage for the message. This is where the reader decides if they will keep reading. Talk to them in a professional tone. You are trying to build a relationship.
- Content Message
The message should tell your customer the benefits of your product or service. Keep it short.
- Call to Action
Always include a call to action. This tells your readers what you want them to do. Then tell them why or what’s in it for them.
- Make it Mobile
Make sure your email is set up for mobile viewing. You want your emails read. Your customers read their emails on their phones.
The benefits of email marketing make it one of the most popular online marketing techniques. Making your email campaigns mobile and automating them is your first priority. Write compelling messages and test everything and you will see success.
By: David Baker
van Rijn, Jordie, (2015), Research Piece on What Email Marketers are Focusing On, Business2Community,
Penn, Victoria (2015), How to Become an Email Marketing Boss, SWBC blog, http://blog.swbc.com/lenderhub/how-to-become-an-email-marketing-boss