Creating compelling unique content is a key part of your marketing campaign. Content marketing is about providing valuable information, from a position of authority, to prospects. It is quickly becoming the future of SEO and many people asking about SEO really want a marketer.
Marketing includes everything we do to increase demand for the products or services we promote. The rewards of taking people through your sales funnel, using content marketing, is so they become your loyal customer.
Content marketing includes writing blog posts, creating videos, tutorials, interviews, and images so you can attract people to your site. The best part of content marketing is you are not chasing leads because you invite them to come to you. Creating content for the internet can perform for years unlike traditional advertising.
It all starts with research so you can get inside the head of your perfect prospect. Research is the foundation of marketing plans, both online and off. The good news is it is easy to get this information about our audience. Most of the information is free, easy to get, and incredibly valuable, if you know how to focus on the right things.
You will use the information throughout the content creation process, and the more time you spend researching your ideal customer, the better you will understand them.
You have to express your customers wants, needs, and desires back to them. Research is where you learn what they want; what they desire; what their frustrations are, and what are their fears.
Content Keyword/ Market Research: $500-$1,500
Market research and identifying keywords help you identify opportunities. It is the backbone of your SEO strategy.
Using different keyword research tools, we help you find the best keywords and phrases so you can get quality leads. It will help you come up with ideas for content including social media, product development and setting up your website.
Content Optimization: $125 hourly
Optimizing your content lets search engines find your site and is how you achieve your strategy goals. This part of the process is part of a wider reaching marketing campaign
- Choosing the right title.
- Making URL’s for search engines.
- Placing image ALT tags.
- Header tags.
These are important parts of optimizing your site and your content. It is what lets you find the highest converting sales and leads for your business.
Content Marketing Strategy Consulting: $125 hourly
Your content marketing strategy is your road-map to your future. We will work with you so you can create a profitable marketing strategy.